Tune in to hear inspiring stories behind the most iconic, best-selling beauty products and how they came to be, straight from the founders themselves. Plus, get insights and tips from the brilliant minds shaping today’s trends and ideas. With #damngood beauty product reviews – skincare, haircare and makeup and more – you won’t want to buy a thing before tuning in.

In today’s episode we are taking a minute to go behind some of the biggest summer beauty headlines - something we don’t often have the opportunity to do here on Breaking Beauty!

Our guests today are Nick Axelrod-Welk and Annie Kreighbaum, the hosts of Eyewitness Beauty podcast - a weekly show where they talk about the biggest stories in the beauty biz each week, with a healthy dose of pop culture in the mix.

Aside from co-hosting their weekly show, Nick and Annie are also brand founders. Nick co-founded luxe body and personal care line Necessaire, after he worked as an editor at legacy media brands like WWD, ELLE before he co-founded Into The Gloss alongside Emily Weiss. And Annie is a newly-minted brand founder of her body care line called Soft Services - She’s also worked at Into The Gloss and Glossier - first as their Editorial Director and then she served as VP of product development.

Tune in as we chat about: Which celeb line is about to pop off? Will the skincare bubble burst? And what’s the next frontier in beauty marketing?

And stay tuned to the end for a round of rapid fire round where we get the deets on their best budget beauty SPF, which designer deodorant is actually worth the splurge, which brand is the cheugiest right now in their opinion -- plus the best tip they ever took away from all of the top shelves they profiled during their Into The Gloss days.

For any products or links mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog

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