Tune in to hear inspiring stories behind the most iconic, best-selling beauty products and how they came to be, straight from the founders themselves. Plus, get insights and tips from the brilliant minds shaping today’s trends and ideas. With #damngood beauty product reviews – skincare, haircare and makeup and more – you won’t want to buy a thing before tuning in.

Nearly a decade ago, Charlotte Cho introduced North America to the concept of the “10-Step Korean Skincare Routine” via her e-commerce destination, Soko Glam, along with its genius sister blog on all things K-Beauty, The Klog.

Since then, Charlotte has become a bonafide esthetician, a best-selling author and co-founder of her own skincare lines, Then I Met You and Good (Skin) Days. In the meantime, K-beauty is thriving – it’s now a $13.1 billion phenomenon, all thanks to the Korean “skin-first” philosophy, renowned for coaxing a radiant, makeup-free glow.

In this episode, Charlotte tells us why one of the very first products that she developed, Then I Met You Living Cleansing Balm, has now won 15 awards and why the holy grail product was recently named “Product of the Year” by British skin expert Caroline Hirons.

Then, stay tuned as Charlotte schools us on the next skincare secrets in K-Beauty: hydrating acid toners, “triple cleansing,” “cushion” sunscreens and more. And finally, listen in as Charlotte gives us a sneak peek at her second book, The Little Book of Jeong, set for release this summer – along with the steps she’s taking beyond beauty to #stopasianhate.

For any products or links mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog

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