Lifestyle
Skincare Guru May Lindstrom on Saying No To Retail
Longtime beauty editors Jill Dunn and Carlene Higgins are here to tell you what’s good, uncovering the breakthrough people, products and moments in beauty – every single Wednesday!
Carlene Higgins and Jill Dunn
Published 30 August 2023
Breaking Beauty

Tune in to hear inspiring stories behind the most iconic, best-selling beauty products and how they came to be, straight from the founders themselves. Plus, get insights and tips from the brilliant minds shaping today’s trends and ideas. With #damngood beauty product reviews – skincare, haircare and makeup and more – you won’t want to buy a thing before tuning in.

In the spirit of slowing down – and soaking up every last bit of summer – this week we welcome May Lindstrom, organic skincare guru and founder of her eponymous luxury skincare line, May Lindstrom Skincare.

May started crafting her addicting, aromatherapeutic concoctions from her kitchen back in 2008 – long before “clean” beauty was a buzzword. Today, beauty insiders covet her number one-selling “Blue Cocoon” balm, a magical blue tansy cure-all beloved by Tracee Ellis Ross and Sadie Sink, among others.

In this week's episode you'll hear:

> How May’s self-described "Little House on the Prairie" upbringing inspired her connection to plants and nature, the bedrock of her brand today
> How she went from living in her car in LA to training line chefs at one of Emeril Lagasse’s New Orleans’ hotspot restaurants
> The twist of fate that led her to NYC where she went from model to makeup artist to skincare guru
> Why she pulled her line from retailers in 2020 - essentially cutting her profit in half
> What we can expect next from the brand

For any products or links mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog

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